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The Story
Our client Gripped Fitness Audio is an exciting brand that manufactures Bluetooth wireless headphones designed and specifically created for the fitness industry. Gripped engaged us to be their marketing partner to expand their market share, break into new international markets, and increase overall conversions.
The Official Gym Headphones” were a unique product placed in a market historically dominated by big players such as Beats by Dre, Skull Candy, Sol Republic & Monster. It was our task to nip at the toes of these goliath companies and obtain as much attention in this niche as possible.
The Goal
Utilising Gripped’s Existing influencer and athlete network we curated visually appealing user-generated content [UGC] and crafted compelling ad copy to use as high converting ads on both Facebook and Instagram.
Once we had proven the right creative, copy, and target audience mix we scaled campaigns in our local market which further allowed us to test new audiences in Europe and Asia.
The results from Facebook alone yielded a 2.98X ROAS with more than a 6X ROAS from our implemented Omni-channel marketing approach.
How did we do it?
- Utilising Gripped’s Existing influencer and athlete network we curated visually appealing user generated content [UGC] and crafted compelling ad copy to use as high converting ads on both Facebook and Instagram.
- Once we had proven the right creative, copy and target audience mix we scaled campaigns in our local market which further allowed us to test new audiences in Europe and Asia.
The Results
ROAS = 4.80X
Revenue = 3.65 Million
Ad Spend = $760K
Duration – 12 Months
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