Australia's premier professional Muaythai promotion, partnered with us to amplify their brand and boost ticket sales. The results were a knockout success!
The Story:
Rebellion Muaythai has been the premier professional Muaythai promotion in Australia for over a decade and was
recognised as the "International Promotion of the Year" in 2019 by the World Boxing Council. We saw an opportunity
to make their events bigger and reach a wider audience with Facebook for their upcoming Rebellion Muaythai XXIX.
The Goal
Our primary objective was to amplify Rebellion Muaythai's brand visibility while increasing ticket sales for both pay-per-view and live events. Despite their established reputation as a premier Muaythai promotion,
Rebellion Muaythai aspired to captivate an even wider audience. To achieve this, we crafted a dynamic, multi-channel marketing strategy that would be irresistible to their target demographic.
We brainstormed creative approaches that included showcasing star fighters, leveraging past event successes, and highlighting the adrenaline-pumping experience of a Rebellion Muaythai event. Additionally, our approach was
designed to not only attract but also retain fans for upcoming bouts, turning first-time viewers into lifelong supporters.
How did we do it?
Implemented a robust 12-week event marketing strategy to maximise promotion.
Focused on promotion, post-show advertising, and pre-brand fight amplification
Research and Development of TOF targeting
Utilised multi-channel approach, including email marketing, Facebook and Instagram ads to drive hype and conversions.
The Results
Overall ROAS of 12.11
Achieved $7.71 Cost Per Ticket
Broke Single Event Ticket Sales Record
Dropped CPA by 61.35%
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