0
%
Increased Overall Sales Revenue by 17% YtD
0
%
Increased AOV by 19% YtD
0
%
Increased Returning customer rate by 55%
0
M+
2.5M+ In
1 Year
The Story
Our client Thryfty, is a chic brand focused on selling fashion jewelry to young adults at affordable prices. Thryfty’s target demographic were individuals that would resonate to timepieces and generational trends in the media, being tailored to a younger demographic, a lot of the viral buzz on social platforms led to the inspiration of Jewelry’s product lineup such as Darko bunny, ray gun (call of duty), and many more. Already a successful brand, our task was to garner high quality traffic and scale Thryfty’s overall revenue to the next level.
The Goal
Our main goal was to focus on scaling Thryfty’s overall revenue and brand awareness as a main figure in the young-adult jewelry space. By using specific creatives that would resonate with younger adults, showcasing high quality products with eye-popping and visually appealing creative, and using ad copy that reflects Thryfty’s main vision in fashion, we ended up really paving the way for the brand to make it’s name known within the Jewelry space by washing out it’s competitors.
With carefully planned out sale dates and promotions, transformed Thryfty’s revenue and market share by carefully increasing overall AOV and returning customer rate. Once a customer found Thryfty for the first time, there was a strong guarantee they’d return. The quality was unmatched, and we knew how to prove it through brand messaging within our advertisements.
The results from the above were able to get us a 2.5+M return in overall revenue, with a 17% YtD Revenue increase, and by focusing on specific products and website conversion improvements, able to increase Thryfty’s returning customer rate by 55% as well as the AOV by 19% YtD
How did we do it?
- Focused heavily on designing creative that would resonate with younger demographics by implementing hot topics such as memes within the creative designs.
- Improved website conversion and returning customer rate by implementing specific shopify third party apps that would increase returning customer rate and overall AOV.
- Utilizing brand guidelines, showcased the high quality of Thryfty’s top product lineup within our ad copy and creative to build trust and credibility for their jewelry.
The Results
Revenue Increase = 17%
AOV Increase = 19%
Returning Customer = 55%
2.5m+ One year
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